Product Designer with 4+ years of experience in digital product design and over 10 years in visual design. I combine strategic product thinking, Human-Centered Design principles, systems thinking, and object-oriented UI design with a strong foundation in visual communication. I design clear, usable, and scalable digital products that balance user needs, business goals, and technical constraints.
My experience spans e-commerce, web platforms, and B2B web applications in industrial environments, leading end-to-end design processes from mixed-methods user research to interface design, prototyping, visual design, and scalable design systems. I approach complex digital products as interconnected systems, breaking down complex interactions into clear, intuitive narratives and reusable patterns. I focus on reducing complexity through clarity, using research and consistency to create digital products that enable people to achieve their goals effectively, efficiently, and with satisfaction, while supporting better decisions and more meaningful user experiences.
I focus on reducing complexity through clarity.
Guided by critical thinking, empathy, curiosity, and creativity, I enjoy collaborating closely with product, engineering, and business teams to cut through ambiguity, make sense of complexity, and keep teams aligned around what truly matters. I am passionate about creating intuitive, accessible, and inclusive experiences, and I believe the best products emerge through collaboration, participatory design, and the inclusion of diverse perspectives.
I leverage emerging technologies, including generative AI, to enhance design processes and outcomes while challenging assumptions and preconceptions, identifying potential biases, and promoting responsible, ethical, and human-centered solutions.
